GridSix is proud to announce a new partnership with Shirt Fuel, a regional t-shirt production service.

We will be providing web development and internet marketing services for the Shirt Fuel brand and their network of t-shirt sales sites, including Griz Tees and Summer Smoke T-shirts.

About the company:

Shirt Fuel focuses on unique and appealing t-shirt designs from a wide variety of niches. They also stress sustainable, organic and US made products whenever possible. Follow them on Facebook for more information and updates.

We had so much fun working with Matt out of Vail, Colorado on his first company website for Fas-Break Auto Glass. The outcome is a very clean, professional, and user friendly website. Congrats Matt! We wish you continued success in all you do. Check it out here: www.fasbreakvail.com

Video advertising on the web has now set record highs for the month of June in 2012. According to comScore, more than 180 million U.S. Web users viewed 33 billion pieces of web content during that month in the form of 11 billion ads.

As you might have guessed, Google was at the top with 1.41 billion ads, the Brightroll video network at 1.39 billion, Hulu with 1.33 billion, Adapt.tv with 1.15, and the TubeMogul Video Ad Platform at 1.04.

This means that video advertising on the web is a broader marketplace than just Google’s YouTube, and that video ads reached 53 percent of the total U.S. population an average of 68 times during the month.

GridSix Interactive can help your business create and distribute digital video content. Contact us today to learn more.

By 2017, the revenue from mobile search will nearly triple to $15 billion. Much of this is due to the high cost-per-click rates for different types of mobile search units. In fact, search apps such as Yelp, Poynt, and Qype are a bigger opportunity for advertisers than a web-based mobile search, and they provide more relevant ad results as well as a better user experience.

This report was from Juniper Research, who also stated that other web search engines besides Google need to find ways to differentiate their products. It also states that augmented reality search is going to be an add-on feature, and there will be harder for newer apps to be found in a business dominated by big brands.

Is your site ready for the mobile revolution? Contact GridSix and we can help.

Internet marketing is one of the most affordable ways to increase business, and there are several ways to succeed in this arena. Of the hundreds of options to choose from, here are three easy ones to get you started:

1) Create a Facebook Fanpage: You will find that this is just about as easy as creating a Facebook profile, and allows you to include the relevant information about your business or service, as well as the appropriate web links. Invite your current clients to follow your page and engage them with relevant updates.

2) Use Banner Advertising: It is recommended that you find a good designer for this service, and you put it in a rotating exchange so it will get around. Make certain that what you are offering is something that someone else isn’t already offering, especially at a cheaper price.

3) Create a content strategy: The best part about a solid marketing strategy is having solid content, so make certain to put on content that delivers the right message that you are looking for. A ‘how to’ video, articles on your industry, client testimonials… Just make sure the content is interesting and relative to your audience.

As the use of social networking continues to grow daily, many consumers are expecting companies to interact with them on the major social networks. Even though this may seem like a hassle to a company to learn a new system of marketing, it has more than paid off in the longrun for numerous companies like Comcast and Zappos.

Any company that utilizes a social network can put a human face on it, and if the response is fast, then the trust in the company on the social network increases. This is especially true if the response is helpful, professional and informative.

A recent survey shows that  of those customers receiving a social response, 85% were pleased with said response, and 84% of consumers said that they are ‘OK’ with companies using this data to help unsatisfied customers.

The social networking channels allow companies to truly engage with the customer, and help them to be “in the know” for improving customer satisfaction.

If you are in the business of creating content that will eventually lead to customer growth, you should take the time to examine the ROI (Return On Investment) of your content creation. This will enable you to be more efficient and effective at generating the type of content that actually makes money.

It starts by examining the number of visitors that the content generates, and looking at how many of these visitors have converted to customers. There are a variety of analytical tools out there, like Google Analytics, that will help you identify the conversion rate.

Once you have this data, you will want to compare and analyze the rates of leads to customers for specific offers, as well as the average revenue pulled in by customers from each offer. You can then get a better understanding of what offers appeal to different segments of customers. You can then specifically target these segments with different offers, and determine why certain methods are not working on certain leads.

Analyze your offers with these following steps:

1) List your offers that you want to analyze.
2) Collect data for each offer.
3) Compare Results and Draw Conclusions.
4) Communicate and Implement your Findings.